Forbes Cover Story: Blue Apron, a $2 Billion Valuation and Reinventing Dinner
“Blue Apron now delivers 5 million meals a month, up from 500,000 just 18 months ago. Founded in 2012 by Wadiak along with Matt Salzberg, a Harvard M.B.A. with venture capital experience, and Ilia Papas, an engineer and former consultant, Blue Apron ordered 3 million pounds of produce from 100 family-run farms this summer.”
Why this start-up wants to put vegetables you’ve never heard of on your dinner table
“Blue Apron’s vegetable binge is helping the young company build a fast, almost-cult following among people who want to prepare original home-cooked meals without the fuss of dealing with a shopping list.”
Is Blue Apron the Future of Home Cooking in America?
“Blue Apron provides a lifestyle upgrade, granting subscribers access to well-balanced meals without the stress of meal planning. It’s the joy of cooking distilled to its essence…Its team of recipe developers works with farms months in advance, creating a planting schedule that best suits their soil…”